We like to think that we make rational, proactive decisions based on facts. Yet, any good salesperson or marketer will tell you that people decide based on emotion, on the subjective. Only after our initial impulse does the rational mind kick in to justify the choice.
That emotional decision is often based on pre-programmed propensities and cultural norms with each of us having our own filters.
In my college days in the 1960’s, I trusted long-hairs not crew-cuts, and blue genes not suits. Today, that differs.
Yet, if we go deeper, if we are able to listen to our inner voice, inevitable subjective decision-making can be powerful and effective.
How can we be more conscious and make better choices?
When running a business, we make scores of choices each day — whether it be [Read more…]