3 Kinds of Entrepreneur. Which are You?

by Apr 20, 2019MUM Entrepreneur Class, Psychology

I invited Seth Braun, a life coach, to speak to my first 2012 Maharishi University of Management, Successful Entrepreneur class. Seth described three types of entrepreneurs based on different strengths. Each quality is necessary for success, and most entrepreneurs excel in one and are weak in another. 


“10 Keys to Building a Business”

Audiobook: “From Navy Seal to Solar Energy CEO”

Ebook: “Lead like Mom: be Firm, Consistent, Loving”

According to Seth, the three types of entrepreneurs are:


1. The Creative Visionary Entrepreneur. These folks use their passion and enthusiasm to make ideas reality.

2. The Manager Leader Entrepreneur. These people are good at managing ideas, creativity, and people.

3, The Opportunist Entrepreneur. These individuals ask the simple basic question, ”Will it make money?”

Before writing my book, I always thought of entrepreneurs as creative visionaries probably since that’s how I would categorize myself. Writing Meditating Entrepreneurs – Creating Success from the Stillness Within allowed me to see that entrepreneurship comes in all three types of entrepreneurs. The fifteen entrepreneurs featured in the book fit rather nicely in one or the other category as their primary strength.

Visionary Entrepreneur

I started my business when portable and handheld personal computers were first introduced. I realized right away that these devices could significantly increase the average professional’s productivity, and I knew that few of these people knew how to access their computer’s power. Almost evangelical in my enthusiasm, I turned that passion for small devices into newsletters and magazines.

Janet Attwood is passionate about passion and created The Passion Test. She inspires people to find their life calling.

Fred Gratzon was passionate about having fun working in teams. He created a company that produced People Magazine’s “Best Ice Cream in America” and later a publicly traded telecommunications company. He did so by inspiring others to be creative and to work together joyfully on a common goal.

Ron Bovard loved his art and created a company where artists collaborated as they did in the Renaissance.

Jim Davis loved taking photos and making people happy with them. He was able to find partners to operate the business so he could continue taking pictures of people’s success.

Francis Thicke defied the odds and the wagers of his former USDA colleagues. He and his wife Susan created an organic dairy farm doing mostly local business in a town of 10,000. He runs his farm like one big science experiment.

After seeing first hand the ravages of war, former Navy SEAL Team Troy Van Beek started a Solar Energy company. He believes that inexpensive energy will be the engine to eliminate scarce resources, the main contributor to war.

Manager Entrepreneur

When Ed Malloy became mayor, the townspeople and university community were not getting along. He brought together all sides and had them spend 14 months together to create a vision for what the community would look like in 10 years and a plan to achieve it.

Betsy Howland saw that Fairfield had no good meeting spot for meditators. She and her three daughters slowly, methodically, and lovingly listened to customers and built a used book store and cafe where many in the community gather.

Artist George Foster is a master at creating systems. His systems allow him to do what he loves – serve his author/clients with beautiful book covers.

Monica Hadley knows how to spot great ideas and visionary entrepreneurs. Her accounting and management skills have guided these visionaries partners to create five businesses and two non-profits.

Peter Huggins solves business problems by putting people first. Before he tries to accomplish anything, he makes sure people feel valued and listened to.

Eva Norlyk Smith, uses her analytical ability, writing skills, and determination to build an online business that trains Yoga instructors.

Amy Van Beek draws from her husband’s vision of eliminating the need for war, to create marketing systems that highlight the success of her solar energy customers

Opportunist Entrepreneur

Steven Winn makes no apologies. He is in business to create wealth to support his family and enjoy his spiritual pursuits. He looks for fads and rides the wave of large profit margins.


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