George Foster
“When starting your career, take every job you can. If a client asks if you can do a project, say yes. Then do whatever it takes to get it perfect the first time. Never complain. Go the extra mile. Always say, YES.”
Learn more from George
GEORGE FOSTER, having earned more than 200 awards, has been called the best book cover designer in the country, a master at creating covers that sell, and a true gentleman with a passion for his work.
Advice from George
“When starting your career, take every job you can. If a client asks if you can do a project, say yes. Then do whatever it takes to get it perfect the first time. Never complain. Go the extra mile. Always say, YES.”
“Don’t try to be something you are not to make money. Don’t do something because you think you should or because of someone else’s success. Start inside, then look outside. Do what you love.”
“I always aim for a “wow” from the client, doing the highest possible quality.”
“They don’t buy because I am good; they buy because I can do something for them.”
“By listening to my heart and doing what felt right, by staying inspired and following my intuition, things always worked out.”
“If you don’t want to be at work Monday morning, then you are in the wrong profession. If work excites you, you will never work a day in your life. I see my work as my passion in motion.”
“The creating process is a kick, just a kick.”
“I see every situation, every decision, no matter how small, as the whole business.”
“I think long term, continually improving my graphic art abilities and my business systems.”
“I identify heroes, people whom I emulate and can learn from. When stuck, I think, ‘What would they do?’”
“See where people walk and pave there. I find the natural flow and support that, rather than trying to make a path where I think it should be.”
“I’m an artist, but lost the ego part years ago. Making the client happy is what counts, no matter the number of revisions, no matter if it means scrapping what I just created.”
“By cultivating an open and giving heart, always giving good service, my luck has increased through the years.”
“I love it when someone says I’ve done a great job, and I treat a client’s disappointment seriously. Yet, neither praise or complaint disturb my peace of mind.”
Foster Covers
George’s company is Foster Covers, the premier U.S. book cover designer. He has designed covers for over a thousand books including many bestsellers for publishers such as Simon & Schuster, Harcourt Brace, Pearson Education, St. Martin’s Press, and Crossroad Publishing
Learn more at Foster Covers
George Foster the Musician
George is a sought after bass player, participating in several local bands.
Skunk River Medicine Show
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Meditating Entrepreneurs
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