Linking the Self and the non-Self
Wholeness: Marketing is lead generation, the process of communicating the benefits of products or services to potential customers for the purpose of selling. The nature of the mind is to seek fields of greater happiness.
- Identify your core customer: Describe his age, gender, education, location, psychology, interests, how he spends his time, who he trusts, politics, religion, whatever is applicable. Infinity is made of points, points, points. You can grab infinity in a point. (Maharishi Press conference 10-15-03)
- Understand the business environment (industry, business climate, location, market size, market fragmentation, etc.) “In whatever way one wants the surroundings to react to him, his behavior toward the surroundings must be in accordance with that.” (Maharishi Sci of Being)
- Target your customer by determining how to best reach him (e.g. partnerships, channels, location, media, etc). Do less, accomplish more.
- Get the attention of potential customers. “The technique of making an action forceful is to direct our attention to the source of thinking, which is the field of Being.” (Maharishi Sci of Being)
- Communicate a clear, simple, consistent message. “Clear and precise speech certainly consumes much less energy than is needed by loose speech, which is exhausting and exasperating to both the speaker and the atmosphere.” (Maharishi Sci of Being)
- Analyze the quality of leads and continually refine the lead generation process. “We can gain access to this enormous intelligence and power in our own self-referral consciousness—Transcendental Consciousness.” (Maharishi Sci of Being)
CONNECTING THE PARTS OF KNOWLEDGE
WITH THE WHOLENESS OF KNOWLEDGE
Bringing Together the Self and non-Self
Surface Level: Marketing is a dynamic process of communication and analysis
Subtle Level: The most effective marketing requires the least effort
Transcendental Consciousness is the field of bliss consciousness
Unity Consciousness: In Unity Consciousness the Self knows every part of the Self to be the Self