Knower, Known, Knowing
Wholeness: Most fundamentally, a business consists of products or services, potential consumers, and the efficient linking of the two. Knowledge results from the coming together of the knower (Rishi), the process of knowing (Devata), and the object of knowing (Chhandas)
- An entrepreneur forms a business to offer products and services. The Rishi value is the knower, the entrepreneur.
- The entrepreneur identifies and targets the individuals and organizations who might consume the products or services offered by the business. The Chhandas value is the known, the world.
- Success depends on how effectively the business reaches and serves consumers of its products and services. Devata, the process of knowing, marketing, links Rishi and Chhandas
CONNECTING THE PARTS OF KNOWLEDGE
WITH THE WHOLENESS OF KNOWLEDGE
Cost Effectively Connecting the Product and the Customer
Surface Level: A business is successful when it can effectively and efficiently reach and serve its potential customers
Subtle Level: The synchronicity of the offering of a product or service and the consumer desire for it is a fundamental determinant of business success.
Transcendental Consciousness is the state where the three are one.
Unity Consciousness: In Unity Consciousness the business, its customers, and the connection of the two are the Self expressing itself as Knower, Known, and Process of Knowing..